WhatsApp channels get ready for audio attachments

Calling all podcasters, musicians, and anyone who wants to share pre-recorded audio with a large audience on WhatsApp: it’s time to celebrate! The famous messaging app is now developing a new service that enables users to further enhance the channel by uploading audio files directly to the channel.

On the one hand, this may seem shocking, no matter how you look at it. Finally, you can also talk in group channels using wired voice notes. Still, the specific takeaway is the update offers the possibility of sending pre-recorded audio clips for personalized content purposes which was not possible before.

Just imagine it as your audio “inside WhatsApp” podcast. Music and educational content like tutorials or narrated stories are transferable – this is just the tip of the iceberg.

Through that move, WhatsApp adopted Telegram – creating public channels that can easily share all types of media. Although the newly launched WhatsApp Channels feature is still in its early stages, it is clear that it will become a more powerful tool for businesses and content creators to connect with larger audiences.

Effective WhatsApp practitioners use a method of communication that is versatile and has been really successful since its introduction. With the proliferation of videos and photos, it will soon become even more beneficial to hear what other people are saying about you and hear their voices too. This is exactly what the platform update will do, translating channels into a multimedia broadcast site that people will use to connect and share on WhatsApp.