Sharing reels with besties gets easier and more fun with Instagram’s “Blend”

It is time to uncover reels along with your BFFs rather than wasting time endless scrolling. Instead, Instagram is brewing “Blend” which is a personalized method by which friends or family members who are closest to you can see your short videos.

The feeling of being in your own space while being shown a compilation of Reels that relates to your and your friends’ tastes. It’s a mutual space for laughs with friends, creativity tutorials, or an unexpected travel vlog – but in Reels. Touted by mobile company Alessandro Paluzzi as a variation of Spotify’s “Blend” where friends can create a curated music playlist, this feature is one of the expected features of Apple Music and Beats.

Details will be released shortly but there is a chance “Blends” refers to the new Private mode which you can use to effortlessly switch between different friend mixes all the time. The refresh mechanism for Reels is still unknown; maybe they will become a regular item or will be replaced by a new set every time.

One thing’s for sure: The keyword “Blend” can be understood as a plan by Insta to grab a bigger game. By extension, the feature may be the company attempting to increase reel engagement by better personalizing and convincing the users that sharing videos with their friends can be a fun experience.

Well, check this out, my dear TikTokers! Haven’t finished a dinner without sharing a knee-slapping video on our friends’ DMs? “Blend” spices that up and serves this at the theoretical level, but also focuses on the discovery magic with the algorithm’s personalized suggestions.

Although this may not necessarily mean the brand is going to make it officially available, it is surely going to change the way Reel users connect with Reels. Thus, singledom scrolling should become yesterday’s news and go for as much curation as you can through Reels with your best people.