To summarize, Samsung’s smartphone sales have been at a loss, sales have declined and even the release of its flagship series has declined. Still, we are moving towards a new dawn! The strong sales of the Galaxy S24 line were particularly driven by the strong application of artificial intelligence in the new devices.
Numbers already available highlight consumer interest in purchasing is up nearly 8 percent compared to the 2015 launch. The excitement about the metaverse is not the only case and battery markets such as South Korea, the United States and Western Europe are experiencing even more incredible growth, all seeing values increase by more than 10%.
Samsung’s homeland of Korea saw the most impressive increase in orders for the S24 model, an increase of more than 20% compared to the previous S23 series. For this company that is producing 1.21 million units – it means only one thing: tremendous demand for such innovative smartphones in the consumer market. However, it cannot be easily said that Asia is the only driving force. Pre-orders in Europe have increased significantly by 28%, and the US is not far behind with a 14% increase.
Of the three new Galaxy flagships, the S24 Ultra ranks highest among them, capturing 52% market share. Apart from the Galaxy S24+’s 21 percent, which is especially notable as it is an increase from the Galaxy S23+’s 53 percent, how the Galaxy S24+ achieved this has not yet been assessed.
This example of AI-powered success clearly shows that the world is moving forward, and advanced technology like Samsung is leading the way. By focusing on the latest features they provide for user experience and productivity, they have been able to rekindle the desire for their flagship line that their customers once had. This is a score for Samsung and the entire smartphone domain, which showcases AI as a love interest in handset innovation.
