Pixel Gets Its “G”: Google trademarks a signature design element

Google Logo
Google Logo

Pixel phones have changed over the years, but one constant has remained:, where the “G” logo can be seen from the back. Apple’s unique logo on iPhones and Macbooks (Google’s stylized G) has been included on all Pixel devices since 2016. And it’s sometimes been taken as a cliché, as some official Pixel cases have acknowledged.

In my opinion, this culinary signature should take root in every corner of the world. It turns out that Google recently filed a trademark for the “G” design in the US, underscoring its true significance. The image presented within the application for registration shows the “G” logo located on the phone, similar to the Pixel 8, although the outline that has been presented omits any kind of shape and simply shows the location of the logo.

The trademark is commonly seen in phones including smartphones, mobile phones, and cellular phones. However, it’s worth noting that its market focus isn’t on tablets or laptops. If you’re wondering if Pixelbooks are five-year-old news, let me tell you that rumors of a Pixel Tablet 2 are circulating.

On one hand, we are surrounded by rumors of renders of Pixel 9 and 9 Pro, while on the other hand, we are talking about leaked renders in the “phone world”. The logos of both phones are more or less the same as the usual “G” logo, while the camera design also evolves from a bar to a pill shape. The company may have put in a little effort here, but despite the small “g”, it’s a clear sign that Google is proud of its Pixel line and makes sure this design remains a major visual cue.

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