Google considers filter for short videos like Reels and TikTok

Think about being able to search a particular Google query and instantly be delivered to short Sprint videos that you enjoy watching. Judging by past ads, Google may be testing a new filter to limit short-version videos. This unique element will redefine the way you explore short-form videos with the help of various platforms including YouTube Shorts, Instagram Reels, and TikTok.

Such little gems exist now, but it takes a while to go through the different video results. Another clue to help you easily find a certain type of short video is to add the words “reels” or “shorts” to your search box. However, hopefully, the new filters will make the process of finding what you’re looking for, from news sites to friends’ vacation photos, less daunting. Filtering the view as “short videos” will reveal a two-pillared user-oriented entertainment, where image-oriented content predominates – just like Reels and TikTok.

With a change in mind to keep in mind the skyrocketing demand for custom short videos, this module was born. Strong trends have shown that 73% of consumers prefer this method of product representation and Google cannot sit by and watch a situation like this.

Videos of this temporary scope are now widely accepted, and there are even people who produce it with only short videos to channel educational content. Videos can range from educational tutorials when you just want to watch shows to news snippets to get the information, they’re delivered concisely. Media outlets like SoMe, a platform for professionals like LinkedIn, are also catching on to this norm and running their tests for short video feeds.

Although the filter is still in the testing period, it suggests that the Google engine will be able to learn from modern types of content and changes in IP consumption patterns. So, the next time you’re looking for a little dose of entertainment or some short information, keep an eye on the “Short Videos” filter – you’ll be amazed to see how searches change from day to day.