We never need to look for fashion inspiration, it is already within us. In public, Pinterest has unveiled the “body type ranges” filter in the USA. Users of the site can now easily find and narrow down their search list using body types. The long-awaited psychological feature of vulnerability is the first one that brings in a success story of the extensive pilot testing phase and delivers a more inclusive experience to everyone.
Here is an example. Have you ever seen a plus-size women’s or bride’s collection presenting white wedding garments? This is where it gets most tricky about Pinterest’s new tool. Display right before the page’s top, you just need to hit “Body Types” on your search bar, and instantly will be shown a sampling of bodies that fit the description. Learn the areas where you tend to find your compliments and other magnets as well. Then, you can forego the so-called cookie-cutter styles.
But wait, there’s more! Supporting Pinterest isn’t just about finding materials of inspiration but also boosting size-inclusive brands to be exposed among their search landing pages. This means shops like Eloquii and Mara Hoffman are displayed accordingly with the results when you try our search, therefore, the journey becomes even easier.
Early findings of the study are positive that Instagram is 66% more interactive with the individuals who use the body filter. This is very promising to see that people are interested in seeing themselves in the same fashion settings and Pinterest is earning this!
This is not the end of the process but a step to the end, however. This year, Pinterest intends to extend the body type narrowing for the male category by the end of the year. Computers that watch out for patterns are at the heart of all of this – an advanced technology that can recognize different body shapes and sizes through billions of looked-up pictures. Having added to the already available skin tone and hair pattern filters, Pinterest stands out with these two features. People can now enjoy positive discrimination instead of oppression.
