Samsung, once the undisputed king of foldable phones, is facing a growing challenge: it is faced with the issue of death sales and increasing levels of competition. When considering market competition, Huawei is the company that is in danger of being overtaken by a stronger rival; It occupies the largest segment of the Chinese market. With this revival of the brand, we may see Samsung lose its core foldable phone crown for the first time.
So, now there are a lot of rumors circulating in the market that the Korean company will release an “affordable” foldable phone (etnews report). This cheaper version of the Fold 6 may do without pen support and will be priced much like the Fold 6 FE.
Before Samsung introduced foldable phones, there was a lot of doubt about Samsung’s foldable status. Which path will the company take going forward – will it continue the traditional Fold mode by introducing a premium ‘Ultra’ option, or offer the regular Fold with a low-end model? It has been speculated that there could be two variants of the Fold 6 line, which refers to previous revelations, which is in line with leaks hinting at a dual-pronged strategy.
This change in strategy shows that Samsung is moving towards creating a wider performance range in future foldable phones. They stand to create a budget-friendly option that can reach a wide range of customers and bring the cool foldable back to life. With competition increasing day by day, Samsung understands that they need to offer affordable foldables to customers if they want to continue leading the market.
