Key Points:
- Two-thirds of surveyed readers are willing to pay a premium for the iPhone 17 Ultra.
- The iPhone 17 Ultra is anticipated to feature a significant design overhaul and advanced technology.
- The ideal price range for the iPhone 17 Ultra is between $1,350 and $1,500.
A recent 9to5Mac poll has underscored a reality Apple executives are likely already aware that a substantial number of consumers are eager to pay a premium for an ultra-high-end iPhone model. Enter the anticipated iPhone 17 Ultra, set to debut in 2025.
The iPhone 17 Ultra: What to Expect
Reports over the past few weeks suggest that Apple plans to elevate its iPhone lineup to new heights. The forthcoming iPhone 17 Ultra is expected to introduce a range of significant design and technological advancements, signaling a momentous shift akin to the introduction of the iPhone X.
The iPhone 17 Ultra is rumored to feature:
- An ultra-thin industrial design
- An aluminum chassis
- A 6.55-inch display
- A smaller pill-shaped cutout for the Dynamic Island
- Top-center rear cameras
- An A19 chip
- An enhanced front-facing camera
These innovations, particularly the sleek new design, will likely distinguish the Ultra from the Pro and Pro Max models, which will share some of the new technological features.
Willingness to Pay a Premium
The 9to5Mac poll reveals that nearly two-thirds of respondents are prepared to spend at least $1,350 on the iPhone 17 Ultra, which is $150 more than the current starting price of the Pro Max model. Interest peaks between $1,350 and $1,500, suggesting this price range could be optimal for potential buyers.
Given the strong interest, it’s clear that there is a robust market for a high-end iPhone model. If Apple can deliver a compelling and distinct device showcasing its most advanced technology, the iPhone 17 Ultra is poised to usher in a new era for the brand.
