Do you keep focusing your mind on the place where you used to hide behind the incognito mode in Chrome? A lawsuit was filed that Google was not as “secret” as it seemed. To end Google’s Incognito Mode, the search engine would be forced to break down billions of data points stored during private mode.
Incognito mode has almost the same effect on your browsing data as your history is cleared and local data is erased. Yet the case centered on Google’s access to user data, even though Google acted as an arbiter of users’ choices. Now Google has revealed that information ‘improperly collected’ will be ‘destroyed’.
Another strong feature of Secret is the tightening of settlement confidentiality. Google will modify the warning labels for Incognito Mode to provide careful explanations about all the data the browser is collecting, and the withdrawal of third-party cookies – trackers that websites use to follow users’ footprints. Used for on the web. So, this decision is just one in a series of recent changes made by Google, one of them being the stealth cookie blocker.
Unlike the original court case where the total amount sought for each claimant was disclosed, this deal implies that data will be deleted and future use of such information needs to be explained. Although users have the right to claim compensation individually, this may not always be feasible due to various factors.
By settling this ad mode is on its way to achieving its goal of user privacy. Google wants to rebuild trust by destroying the data it collects and giving more control so it can later design Incognito as a privacy-oriented browsing tool.
