Key Points:
- Apple’s iPad which once was the market leader, had the shipments drop in the two quarters from 35.2% to 32% in the two consecutive first quarters, which represent approximately one million shipments.
- Companies that manufacture Android tablets, such as Huawei, Lenovo, and Xiaomi, encountered substantial augmentation in use during the same period.
- Although the global tablet market is experiencing nearly unfavorable results, it seems that the popularity of Android tablets is on the rise, thus implying that consumers are changing their tastes as well.
In the last couple of years, Android tablets have been looking good in comparison with their counterparts but they are something short of average for many people. Nevertheless, the concept of iPads supremacy is being rapidly replaced, as a document IDC revealed. Here, it mentioned that in recent times, Android tablets have upturned rapidly and this has happened just before a new range of iPads are at the release point.
IDC has revealed that as an overall sales trend, Apple’s portion of the market is decreasing compared to its opponent Android. Apple’s decline was 3.2% between Q1 2023 and Q1 2024, averaging around one million units down.
Simultaneously, the Chinese market of Android tablets, represented by such brands as Huawei, Lenovo, and particularly Xiaomi, saw major growth by the first wave of sales this year. In the Prentant himself, Huawei became the leader with a share of 9.4%, Lenovo took second place with 7%, and Xiaomi was the 3rd with a share of 5.9% of the global tablet market. Contrary to Samsung, a prominent player in this segment, the volume of devices sold recorded a marginal decline in the market share from 23.2% to 21.7% over the period.
Even though the market of tablets generally had a predicted growth of only 200,000 units shipped in Q1 2024 compared to Q1 2023, the trend is visible and it is visible that the Android tablets are becoming more and more popular among the users. This tendency has raised questions about Apple being the king of the tablet market industry.
Though, it comes just at the time, when Apple is ready to announce the “Let Loose” event, in which new iPad models, as well as a top-notch professional “Apple Pencil Pro” are to be presented. The question of whether this will work depends on how each device looks and what functions it will be able to perform.
Meanwhile, the Android tablet market anticipates upcoming releases, including a Pixel Tablet devoid of a dock and a sequel to the OnePlus Pad. These developments underscore a dynamic landscape where competition is intensifying, challenging Apple’s traditional stronghold in the tablet arena.
