Key Points:
- The launch initially saw a strong accessory lineup for the iPhone 15 series globally and after the early 2024 time frame, the trend seems to be shifting away from Apple which has been dominant in the mobile device industry, and towards the growing dominance of Samsung.
- The US market is where Apple dominates; however, with the iPhone 15 lineup, it has not been able to match its previous success, and hence, has equal popularity to the iPhone 14.
- Both iPhone 15 Pro models are performing well, however, the family in general is not performing very well, as can be judged by the fact that they are not matching the sales of the iPhone 14 series as before, which is an indicator of a possible decline. Apple’s profits.
The expected upgraded versions of the Apple iPhone 15 series, which were released in the market in September 2023, are expected to perform well, contributing to Apple’s renowned position in the mobile sector. On the other hand, a new report shows a shocking turn of events as the iPhone 15 quartet launched a few months ago saw a steady decline in sales pace after the product hit the market. Then suddenly this decline continued till the beginning of 2024 and thus it came back to the big market of smartphones with Samsung.
With steady sales among an extremely strong following, the US remains the main market that Apple has retained. However, the iPhone 15 lineup has not surpassed the popularity of its predecessor, an observation that proves that customer preferences are constantly changing. iPhone 14 continues to hold its place in the conscious choice of consumers, with both models achieving 45 percent share in regional iPhone sales during the period reviewed from January to March 2024.
On the one hand, the iPhone 15 has released some great features, including a 48MP camera, a larger battery, and the most advanced processor; Still, consumer opinion in the US does not appear unified. To emphasize this, the iPhone 14 remains popular, which will lead to a shift in demand for older versions, and at the same time, it presents Apple with the problem of declining profit margins.
However, the proof that the iPhone 15 Pro variants are resilient is upset by the fact that the sales of the base models also diminish and put the iPhone 14 behind. This decrease, from 75% of Apple’s market share for iPhone 15 in the first quarter of this year to 68% for iPhone 15 in Q1 of the following year proves a harder time for Apple’s top-notch products.
But the report also points out that the older series such as the iPhone 13, is still in dominant position among the top-selling US models though its age is longer. The dropping out models of the iPhone 14 Plus and the constant tendency of compact smartphones like the iPhone SE show that buyers are concerned more now about buying good quality smartphones at affordable prices.
The challenge of iPhone prices is not over as it is on the budget side of things where Apple may introduce the iPhone SE 4, which will probably cause some huge upset in markets. But even though its exact timing is questionable, Apple still must respond to a changing market and accentuate its leadership position in the smartphone market by fulfilling these rising consumer needs.
