The smartphone manufacturing sector is changing with the incorporation of tech giant Apple. They start with some common components of the iPhone 15 and then produce them directly in Brazil. The shift signals a two-pronged attack for Apple: targeting a market where Brazilian customers can get cheaper, as well as increasing its local production.
This was in the past a barrier for iPhones to enter the Brazilian market, as they faced heavy import duties of up to 90%. This means that Brazilians were having to pay a much higher price for their iPhone than in other countries. Thus, it is highly likely, if not possible, that Apple, through a production plant of mobile phones inside the Brazilian center of the organization, with the situation on local taxes, could avoid these large taxes and reduce the price of the iPhone 15. can be brought closer to cost. production (although the company has not announced whether this will happen or not).
This is not the ultimate goal of the campaign. Apple considers it necessary to increase its production power around the world. Asynchronously, currently, China is the only country that sells the majority of Apple products. By moving to Brazil, Apple has reduced its dependence on just one location. This leads to a more stable distribution network where suppliers are spread out.
It should be remembered that the standard 6.1-inch iPhone 15 is now the only New York International Auto Show, that conducts assembly. It’s possible that the first units, the Plus, Pro and Pro Max, will be shipping from China soon. However, Brazil is also not untouched by this issue. However, customers in the country can check the model number of their device to see if they have received the localized version of the iPhone 15. Keep in mind that “BR/A” stands for Brazilian and “BE/A” stands for imported phones from other countries.
