Apple Photos preps AI tools, escalates Google Photos rivalry

Apple
Apple

Key Points:

  • Google Pixel’s ‘Magic Eraser’ function extends and increases the competition with this photo editing poll.
  • Apple has removed AI editing capabilities in its upcoming displays; This will likely lead to fierce competition with Google Photos.
  • The query comes with the launch of “Clean Up,” an AI-enabled computational photography option included in Apple Photos.

Under the microscope of photo editing, the war between tech giants like Google and Apple is reaching a new peak. The Google Pixel’s Magic Eraser tool, which the media has dubbed one of the coolest things in photography right now, challenges the ability of the AI-editing suite that Apple is believed to be improving.

The market of speculation surrounding Apple’s upcoming “Let Loose” event on August 4 foreshadows what new products Apple will introduce this time. A mysterious promo has been launched, giving users the chance to click on the Apple logo. It shows them the life cycle of icons as one can erase or hide parts of the logo with the cursor. This is inspired by the idea that iOS 18 may include AI editing features. The Clean Up feature is said to be aimed at something similar to Google’s Magic Eraser, which can bring a smoother editing experience by quickly deleting items.

Recent leaks are indicating that “Clean Up” could possibly be introduced in MacOS15, where the existing “Retouch” tool will soon be replaced by Apple Photos. Additionally, the rumor also revealed that an iPad writing tool would be available to enhance editing capabilities. With the event set for the possible launch of the iPad and an expected change to the Apple Pencil version, the stage is set for Apple to tell the world about its excellence in AI photo editing and make the Google Photos challenge look like child’s play. .

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