But life as an e-retailer on Amazon is time and energy-consuming. For example, certain features can be described, photos can be uploaded and the possibilities of search indexing within a time frame can be optimized. However, a brand new AI-powered tool, launched by Amazon, is making things a lot easier.
Last year, Amazon introduced several generic AI features. Now Amazon is innovating by providing sellers the opportunity to use existing product listings from their websites, through which to enhance their product listings on Amazon. Adding the Amazon link is only the first step. The rest of the work is done by AI. It pulls information from your website that is relevant to creating product listings for your e-store on Amazon. It does all this using entirely its engine and with extremely high accuracy levels.
This is not only a time saver, but it also concerns the completeness of the listing! Ease of use is Amazon’s central message about this tool that can consistently extract essential product details, and repurpose the information in an SEO-friendly manner on Amazon’s platform without any difficulty. This can result in intuitive and comprehensive descriptions and improve individual signaling.
The success of new features largely depends on the practicality of Amazon’s AI technology, which is an important factor. The company is quite optimistic, as its beta version has over 100,000 registered sellers who are testing the selling tools. Additionally, AI appears to be reliable, as 80% of patients are implementing AI’s suggestions, meaning high accuracy and effectiveness.
Amazon is not the only actor that is exploiting one of the applications of AI which is product management. Both Google and eBay have been able to introduce similar tools in the past months. Google has shifted its focus towards product visualization. eBay has already launched the product upload feature through images. Similarly, Shopify has also launched its AI-powered product image editor. These advances highlight a growing trend: AI is becoming an important tool that is perfect for companies that want to simplify their workflow as well as boost their product offerings.
Amazon’s latest tool allows sellers to act as expert conference buyers and focus the rest of the workflow on automated technology – listings. This creates a huge challenge for sellers and consumers as there will be faster product availability as well as the possibility that stores can provide interested buyers with the product information they are looking for.
